Why You Need to Rewrite Your PLR Articles

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You have just acquired some PLR content. But how do you use it to best advantage while avoiding potential roadblocks? Search engines are trying to feed surfers relevant results. To do that, along with other things, they have to scan the on-page content. If you think that having the same content on two different sites gives you two chances to be ranked high in the results, think again.

Search engines have complicated algorithms, but one thing is certain: if the exact same content is used across multiple websites, you can suffer a duplicate content penalty. Rewriting PLR content is the best way to deal with that problem. It takes a little more work, but it’s a sure bet and it still beats writing from scratch.

It’s difficult to know exactly how much to change, but even changing only 10% of the content can easily put you in the clear. Out of a 500 word article, that’s only 50 words - less than one paragraph’s worth over all. Easy Peasy.

Tailoring the content has another advantage. You can give your site a unique ‘flavor’ by modifying the PLR article to something that sounds more like how you would write.

When you rewrite your PLR articles, you are guaranteed to stand out from your competitor. This will help keep visitors and customers loyal, because then you are the only one in the world with exactly that content. After all, there are lots of actors in the world, but there’s only one Robert DeNiro.

Of course you could avoid the duplicate content issue entirely by writing every article from scratch. But that’s time consuming and not everyone has the interest or ability. To run a successful site, you have lots of things to do every day. Whatever time you spend writing, you’re not doing those other things. I for one do not have the time or the want. Modifying content IS so much easier than writing from scratch.

Quality counts, too. You may not have the ability or interest to write great content, content that attracts visitors and backlinks. Even if you can, it takes time to do well. If you don’t take the time, you’ll end up with content that isn’t polished. That turns people off. Not a good business strategy.

It’s much quicker and easier to modify good quality content to avoid a duplicate content penalty and make it your own than it is to fix up junk. You can polish good chrome to a shine in a few minutes. If it’s rusty, you’ll spend all day!

PLR content vendors vary a lot. Niche Content Packages, is one of the best quality PLR sites and has always been my favorite. They have been online since 2005 and they hire only the best professional writers to give you the best content. They are definitely worth the investment in your business.

November 15, 2007 | Filed Under PLR Content 

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One Response to “Why You Need to Rewrite Your PLR Articles”

  1. Nicole Miller on November 21st, 2007 5:23 am

    As a whole, PLR articles don’t really work for websites that want to stand out from the crowd. But that doesn’t mean they’re not valuable. That’s why we’ve created a list of 101 Things To Do With PLR Articles designed to jump start your brain and get you out of that PLR box. Please share this article as it’s licensed under a Creative Commons Attribution-Noncommercial-Share Alike License (which is a fancy way of calling it an ‘open-source’ work). outsource2documaker.com/101-plr.htm

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