Rebranding Ask.com

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My good friend Sugarrae did an interview with Michael Ferguson, the Senior User Experience Analyst at Ask.com in reference to their rebranding campaign. The article is definitely well worth the read and full of interesting information. You can read the article over at Search Engine Watch: 

Rebranding Ask.com Part I
Rebranding Ask.com Part II 

October 4, 2006 | Filed Under Internet Marketing, Interviews 

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One Response to “Rebranding Ask.com”

  1. Geoff Dodd on November 9th, 2007 10:47 pm

    Actually they were losing customers because of the user experience factor where they were way over the top with sponsored ads everywhere.. so the rebranding to Ask.com was one factor, removing the Jeeves image. (He is rather an old-fashioned concept, the butler.)

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